DMP data sources

You can target ads to your own audience of customers, such as those who have already purchased something from you or used your app.

  • If you have segmented data (phones, emails, user IDs), create a list of users and use it as a data source. Instruction

  • To use a list of cookie IDs, you must first configure the synchronization cookie and then load the list of users in myTarget. Instruction

  • If you have unique audit data but it is not segmented, you can segment the data using a counter For this:
    • Register for a data management platform (DMP) account.
After this you will then have segmented data that you can use as a data source for the segment.
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