For DMP sites available statistics on the used segments.

To view the data, go to the "Statistics" tab.

Available metrics:
  • ID — list of segment identifiers in the myTarget system
  • List type — type of user IDs loaded
  • User — your list
  • List size — the number of unique identifiers found in the myTarget platform
  • Impressions — aggregated ad impressions that use this list
  • Clicks — aggregated clicks of ads that use this list.
  • Revenue — DMP partner's total income
DMP statistics
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