Statistics
For DMP sites available statistics on the used segments.
To view the data, go to the "Statistics" tab.
Available metrics:
To view the data, go to the "Statistics" tab.
Available metrics:
- ID — list of segment identifiers in the myTarget system
- List type — type of user IDs loaded
- User — your list
- List size — the number of unique identifiers found in the myTarget platform
- Impressions — aggregated ad impressions that use this list
- Clicks — aggregated clicks of ads that use this list.
- Revenue — DMP partner's total income
DMP statistics
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