360 Security Native ads case
360 Security improved relevancy of ads and increased eCPM by 30% with myTarget demand
Challenges
Our partners at 360 Mobile Security Ltd. were looking to increase ad performance in their insanely successful mobile hit 360 Security - Antivirus Boost on Russian market, one of their most popular, but obviously difficult to monetize. Their current partners well performed globally, especially in Tier-1 countries, while monetizing Russian traffic poorly.
Solution
myTarget account team helped 360 Security to integrate myTarget's simple lightweight SDK into their app. 360 Security utilizes only one ad format - native ads, but has
lots of different placements. They worked with account team to set those
placements and test them thoroughly.
Pretty soon they discovered that working with local partner grows revenue significantly instead of working only with global ones.
Results
360 Security improved Relevancy of Ads,
average eCPM on Russian market increased on 30%
Our partners at 360 Mobile Security Ltd. were looking to increase ad performance in their insanely successful mobile hit 360 Security - Antivirus Boost on Russian market, one of their most popular, but obviously difficult to monetize. Their current partners well performed globally, especially in Tier-1 countries, while monetizing Russian traffic poorly.
Solution
myTarget account team helped 360 Security to integrate myTarget's simple lightweight SDK into their app. 360 Security utilizes only one ad format - native ads, but has
lots of different placements. They worked with account team to set those
placements and test them thoroughly.
Pretty soon they discovered that working with local partner grows revenue significantly instead of working only with global ones.
Results
360 Security improved Relevancy of Ads,
average eCPM on Russian market increased on 30%
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