Tapclap Rewarded Video case
How casual games developer Tapclap adopted myTarget rewarded video and witnessed revenue growth
Challenges
Orange Apps had huge success on social networks (VK.com and OK.ru) and benefited by launching mobile games on Android and iOS already having big userbase. The other side of the coin having Russia as main market is it's challenging advertising market. There are less advertisers leading to lower eCPM and fill rates comparing to tier1 countries like US and UK.
That's why publisher decided to trust in Heyzap mediation with integrated global ad networks like UnityAds and Applovin. Shortly after that they learned that global ad partners provide good performance on developed markets while having poor results on emerging markets like Russia, LATAM, and India.
Publisher started to look for a partner that would increase revenue on the main market.
Orange Apps had huge success on social networks (VK.com and OK.ru) and benefited by launching mobile games on Android and iOS already having big userbase. The other side of the coin having Russia as main market is it's challenging advertising market. There are less advertisers leading to lower eCPM and fill rates comparing to tier1 countries like US and UK.
That's why publisher decided to trust in Heyzap mediation with integrated global ad networks like UnityAds and Applovin. Shortly after that they learned that global ad partners provide good performance on developed markets while having poor results on emerging markets like Russia, LATAM, and India.
Publisher started to look for a partner that would increase revenue on the main market.
Challenges
Orange Apps had huge success on social networks (VK.com and OK.ru) and benefited by launching mobile games on Android and iOS already having big userbase. The other side of the coin having Russia as main market is it's challenging advertising market. There are less advertisers leading to lower eCPM and fill rates comparing to tier1 countries like US and UK.
That's why publisher decided to trust in Heyzap mediation with integrated global ad networks like UnityAds and Applovin. Shortly after that they learned that global ad partners provide good performance on developed markets while having poor results on emerging markets like Russia, LATAM, and India.
Publisher started to look for a partner that would increase revenue on the main market.
Orange Apps had huge success on social networks (VK.com and OK.ru) and benefited by launching mobile games on Android and iOS already having big userbase. The other side of the coin having Russia as main market is it's challenging advertising market. There are less advertisers leading to lower eCPM and fill rates comparing to tier1 countries like US and UK.
That's why publisher decided to trust in Heyzap mediation with integrated global ad networks like UnityAds and Applovin. Shortly after that they learned that global ad partners provide good performance on developed markets while having poor results on emerging markets like Russia, LATAM, and India.
Publisher started to look for a partner that would increase revenue on the main market.
Solution
myTarget is the mobile advertising platform monetizing VK and OK social networks, so it wasn't a surprise that Orange Apps decided to try myTarget rewarded video. Publisher integrated myTarget SDK and started myTarget demand on 15% of their traffic as experiment. myTarget had 133% higher CPM comparing to Heyzap mediation, so publisher expanded to 50% traffic and eventually put myTarget as 1st network in the waterfall before Heyzap mediation.
Besides game advertising campaigns, publisher finally got access to branded video ads including FMCG brands and automotive manufacturers.
myTarget is the mobile advertising platform monetizing VK and OK social networks, so it wasn't a surprise that Orange Apps decided to try myTarget rewarded video. Publisher integrated myTarget SDK and started myTarget demand on 15% of their traffic as experiment. myTarget had 133% higher CPM comparing to Heyzap mediation, so publisher expanded to 50% traffic and eventually put myTarget as 1st network in the waterfall before Heyzap mediation.
Besides game advertising campaigns, publisher finally got access to branded video ads including FMCG brands and automotive manufacturers.
Results
With myTarget rewarded video, Orange Apps increased all the planned metrics – eCPM, Ad Revenue, LTV on the existing placements. Besides enjoying higher CPMs from brand campaigns, publisher noted far more positive response from users.
Orange Apps is continuing to implement myTarget ads on their new games.
With myTarget rewarded video, Orange Apps increased all the planned metrics – eCPM, Ad Revenue, LTV on the existing placements. Besides enjoying higher CPMs from brand campaigns, publisher noted far more positive response from users.
Orange Apps is continuing to implement myTarget ads on their new games.
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