Challenges

Peers.TV is on of the most popular online TV services in Russia. Its audience is 2.5 million unique users a month; 45 million monthly views across all platforms. Its users have access to more than 80 popular channels.

After a solid start, the service sought to increase its revenue in Russia: CPM, fill rate, and show rate, as well as average revenue per user (ARPU).

Solution

To enhance monetization, we:
● added new ad formats, including video and carousel interstitial ads in iOS and Android apps,
● added new placements, which allowed Peers.TV to earn more from the same traffic (audience),
● set up CPM floors,
● tested integration,
● updated the SDK version to the most recent version.

Results

During the period from December 2017 to December 2018, as compared to December 2016 to December 2017:

— Revenue in Russia grew 2.5 times
— Total CPM grew by 15%
— CPM for interstitial ads doubled
— Fill rate + 20%
— Show rate doubled
— Added interstitial static, interstitial carousel, interstitial video, and several native ad placements
— ARPU + 20%
— Total revenue in Russia: 85% of revenue generated by myTarget interstitial ads in the Peers.TV Android and iOS apps. myTarget is ranked first in the priority list.
— Carousel and video ads are shown exclusively with myTarget interstitial placements.

The company's partnership with myTarget will continue with a strategy to maximize profit and optimize ad placements.