Hawk Internet case study
Goals
An internationally known developer specializing in Android utilities. HAWK Internet's apps have more than 100 million users with over 10 million MAU and a reach over more than 200 countries and regions.
The company launched its apps on the Russian market and was looking for a reliable local ad vendor, as global ad networks do not deliver the best results with Russian traffic. Their goal was increasing their revenue and fill rate in Russia.
Solution
The company turned to myTarget and decided to integrate with the myTarget SDK. The main formats chosen were native ads and interstitial ads.
Results
● Revenue growth: myTarget's share of the total revenue from advertising in Russia is currently 85%.
● Fill rate growth: Fill rate >90%
An internationally known developer specializing in Android utilities. HAWK Internet's apps have more than 100 million users with over 10 million MAU and a reach over more than 200 countries and regions.
The company launched its apps on the Russian market and was looking for a reliable local ad vendor, as global ad networks do not deliver the best results with Russian traffic. Their goal was increasing their revenue and fill rate in Russia.
Solution
The company turned to myTarget and decided to integrate with the myTarget SDK. The main formats chosen were native ads and interstitial ads.
Results
● Revenue growth: myTarget's share of the total revenue from advertising in Russia is currently 85%.
● Fill rate growth: Fill rate >90%
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