Spooky House Studios case study
Spooky House Studios is an app development studio specializing in iOS and Android games. Most well-known apps: Bubble Explode, Battleship: You Sunk, Rail Maze.
Their main objectives when they started working with myTarget were increasing the fill rate, quality, and relevance of their advertising in Russia.
According to representatives of Spooky House Studios noted, these objectives were accomplished. Because they used the native ad format in their Bubble Explode apps, their fill rate increased by 50% and competition between advertising networks grew, which led to an overall growth in revenue and CPM. Their ad profit in Russian increased by 75% over 6 months of working with myTarget (from April to October 2018, adjusted for the change in traffic).
Their main objectives when they started working with myTarget were increasing the fill rate, quality, and relevance of their advertising in Russia.
According to representatives of Spooky House Studios noted, these objectives were accomplished. Because they used the native ad format in their Bubble Explode apps, their fill rate increased by 50% and competition between advertising networks grew, which led to an overall growth in revenue and CPM. Their ad profit in Russian increased by 75% over 6 months of working with myTarget (from April to October 2018, adjusted for the change in traffic).
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