The myTarget estimate is a tool for analyzing audience volume, with its help you can see the estimated audience coverage for the selected settings. The estimate works on campaign targeting and some audience segments.

The predictor calculates audience coverage based on some settings:

• Gender
• Age and the option "Increase the reach with an audience of similar ages"
• Geography (the block "Cities and Regions" and "Local targeting")
• Advanced social features
• Interests

When calculating coverage, only the settings "Gender", "Age", "Geography" (from the "Cities and regions" and "Local targeting"), "Advanced social features" and "Interests" are taken into account.

If you change the settings and the numbers in the forecast remain the same, then you are adding settings that cannot be used to build coverage, for example, Audience segments.

If you've targeted segments, you won't see the number of users. The "Coverage" column will have the status "Not yet supported". We have done this to display only the correct coverage values, and are working to display it correctly in all cases.

If you don't see a number in the estimate, you can see the approximate coverage in the source. Open the "Audiences" tab, select the desired source type (for example, "Segments") and look at the audience size page in the table.

• Set a budget limits for an advertising campaign — this will save you from inappropriate spending: in this case, the campaign will not spend more money per day than the daily limit, and the entire amount of spending will not exceed the total limit.
• If you select two segments, they will merge: they will work on the "OR" principle (and not on the principle of intersection — "AND").
• Use the "Multiformat" format: it has a lot of different placements and at the same time optimizes impressions by the exposed parameters of the purchase (for example, the cost of a click). So you will get more opportunities to show your ads.
• Keep in mind that each target audience setting narrows the number of people who will see an ad for that ad campaign.
• By default, targeting goes to the whole of Russia.
• If you do not have a clear confidence for what gender the advertised product or service is suitable, it is better to run an advertising campaign without narrowing by gender. If you add the setting by gender, the ads will be shown only for this gender (and for the whole of Russia).
• Do not rush to narrow the audience by age: it is better to start with broad settings, for example, age 25-75. Don't forget to include "unknown" age.
• If you're using segments or local ads, it's best not to use interests with them. In other cases, it is important to understand that the audience is narrowed by interests.
• At the same time, if you select several different interests, they will be summed up: that is, it is enough to have at least one interest. For example, if you select Audi, BMW, and Cadillac, your ad will be shown to people who have at least one of these three interests. Other types of campaign settings continue to count and narrow your audience.
• Do not use targeting settings if you do not have a clear understanding of why they are needed. This can easily narrow the audience and cut off potential customers.

• When determining the bid, focus on the knowledge of your market segment and the desired number of target actions. We recommend initially put the bid a little higher and monitor the performance of the campaign after the start. If you get good performance in the future, you can slightly reduce it.
• We recommend choosing the auction strategy "Maximum clicks (or impressions)".

If your advertising campaign is not effective enough, read our other tips, or contact us by mail support_target@corp.my.com