If you created an ad but it doesn't have impressions, check its status and settings. Typical mistakes:

• Campaigns or ads are stopped. Check the status on the "Campaigns" tab → "Campaigns (list)".
  
  
• Too low bid per click or impression. Choose a bit from the yellow or green zone of the forecast.
  
  
• No funds in the account. Check your balance and deposit money.
  
  
• The ad is being moderated. This can take up to a day: moderators check ads from 9:00 to 21:00 Moscow time.
  
  
• The ad is not allowed by moderation. Make sure your ad doesn't break any rules.
  
  
• The audience of users is too narrow. Check your targeting and intended audience coverage.
  
  
• Settings limit: broadcast time or period, daily or total budget.