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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Audit Viewability (Third party audit)
Block "Third party audit" opens the possibility of connecting external technical solutions to audit the visibility of advertisements.
This functionality is available on request. To connect the "Third party audit" unit, contact your Manager.
Adloox
Visibility auditing works correctly only for placements on desktop traffic. When auditing is enabled, mobile placements will be disabled.
There are 2 possible connection types:
There are 2 possible connection types:
Adloox
Audit Viewability Adloox
- The write-off for using audit technologies goes through myTarget is 10 rubles per thousand impressions.
- Statistics will only be available in the Adloox interface.
Steps to connect the audit:
- Contact Adloox to get access the statistics interface (Russian contact: Olga Galanina ogalanina@adloox.com)
- Connect external audit (visibility, fraud, brand safety) "Adloox" to your campaign in myTarget
- The write-off for using audit technologies goes through myTarget is 10 rubles per thousand impressions.
- Statistics will only be available in the Adloox interface.
Steps to connect the audit:
- Contact Adloox to get the Adloox client ID and access the statistics interface (Russian contact: Olga Galanina ogalanina@adloox.com)
- Connect external audit (visibility, fraud, brand safety) "Adloox client id" to your campaign in myTarget
- Banner 240x400 in social networks and services
- Banner 240x400 (HTML5) in social networks and services
- Video banner 240x400 on social networks and services
- Video banner 240x400 in Mail.Ru Mail
- Promoted posts with autoplay video
- Promoted posts in Odnoklassniki
- Cross-platform video posts
- Prerolls in the video
- Multiformat video placement
- Premium Video Network Viqeo
- Premium Video Network Viqeo Bumper Ads
Adloox/Weborama ID
Audit Viewability Adloox
- myTarget does not charge an additional fee for using the audit (payments are made directly between the advertiser / Agency and Weborama)
- Statistics will only be available in the Adloox interface
- Contact Weborama to get the Adloox client ID (for centralized tracking of statistics for all mediplane resources).
- Responsible for Weborama – Olesya Gavrikova o.gavrikova@weborama.com.ru
- Connect external audit (visibility, fraud, brand safety) "Adloox Weborama" to your campaign in myTarget
- Banner 240x400 in social networks and services
- Banner 240x400 HTML5 in social networks and services
- Video banner 240x400 on social networks and services
- Video banner 240x400 in Mail.Ru Mail
- Promoted posts with autoplay video
- Promoted posts in Odnoklassniki
- Cross-platform video posts
- Prerolls in the video
- Multiformat video placement
- Premium Video Network Viqeo
- Premium Video Network Viqeo Bumper Ads
Weborama
To use this visibility audit technology, the advertiser a direct contract with Weborama is required.
Audit Viewability Weborama
- myTarget does not charge an additional fee for using auditing.
- Statistics will be available only in the Weborama interface.
Connection method
When you select Weborama audit, the input field opens. It is necessary to add a display pixel (provided by Weborama).
Important! The activity of this unit is not related to the unit "Audit pixels". For tracking of ad impressions and correct operation of the visibility audit, it is necessary to set the corresponding pixel on the video Display/Start event in the "Pixel Audit" block.
Available formats:
- Banner 240x400 in social networks and services
- Post in OK
- Video banner 240x400 in social networks and services
- Video banner 240x400 in the Mail Mail.Ru
- Videos in posts with AutoPlay
- Crossplatform video posts
- Prerolls in video
- Out-stream video network NativeRoll Premium
- Out-stream video network NativeRoll Standard
- Premium video network Viqeo
- Multiformat video placement
Adriver
To use this visibility audit technology, the advertiser a direct contract with Adriver is required.
Audit Viewability Adriver
- myTarget does not charge an additional fee for using auditing.
- Statistics will be available only in the Adriver interface.
Connection method
When you select Adriver audit, the input field opens. It is necessary to add a display pixel (provided by Adriver).
Important! The activity of this unit is not related to the unit "Audit pixels". For tracking of ad impressions and correct operation of the visibility audit, it is necessary to set the corresponding pixel on the video Display/Start event in the "Pixel Audit" block.
Available formats:
- Banner 240x400 in social networks and services
- Post in OK
- Video banner 240x400 in social networks and services
- Video banner 240x400 in the Mail Mail.Ru
- Videos in posts with AutoPlay
- Crossplatform video posts
- Prerolls in video
- Out-stream video network NativeRoll Premium
- Out-stream video network NativeRoll Standard
- Premium video network Viqeo
- Multiformat video placement
Adserving
To use this visibility auditing technology, the advertiser needs a direct contract with Adserving.
Adserving audit viewability
- myTarget does not charge additional fees for using auditing.
- Statistics will be available through Adserving managers.
Connection method
When you select Adserving audit, an input field opens. It is necessary to add a pixel with the LineID parameter (provided by the Adserving manager).
Important! The work of this block is in no way connected with the "Pixel Audit" block. To track ad impressions and the correct operation of the visibility audit, it is necessary to set the corresponding pixel for the Video Display / Start video in the "Pixel Audit" block.
Available formats:
- Banner 240x400 in social networks and services
- Video banner 240x400 in social networks and services
- Video banner 240x400 in Mail.Ru
- Prerolls in video
- Multiformat video placement
- Post with auto video
- Crossplatform videopost
- Post in OK.ru social network
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