This information is partly outdated. Mobile app promotion now available via VK Ads

We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account

Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via

Video ads in sports tournaments (type: Video, objective: Special)

Device type: crossdevice format
Platform: social networks "Odnoklassniki" and "Vkontakte", VK projects
Placement: preroll

Video Advertising in Sports Tournaments is an advertising product designed for Russian fans who follow the playoffs of the Russian Football Cup.

The matches are broadcasted for free on Vkontakte and Odnoklassniki. The Video Advertising in Sports Tournaments format allows showing prerolls - short advertising videos before the broadcasts of Serie A and La Liga matches of the 2020/21 season and the Russian Cup playoff stage.

Advertising is available on any device, including smart TVs (using the OK Video application).
Select the "Special" objective and the "Video Advertising in Sports Tournaments" advertising product to launch your ad. Then choose your targeting, bid, and other settings. You will pay for impressions (payment model - CPM). Learn more about creating a campaign


  • no more than 30 seconds;
  • file size - up to 90 Mb;
  • resolution of the video - 640x360, 1280x720 or 1920x1080;
  • do not show important information in the bottom 10% of the video, because there are player controls;
  • should not mislead the user, contain buttons, duplicate services and other elements;
  • should not contain visible artifacts, distortion of proportions and other errors;
  • poor quality processing and high compression are not accepted.

  • MP4 (MPEG-4): video codecs - H.264, audio codec - AAC.
Please note that you can only target ads for users from the Russian Federation.
Was this article helpful?