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Bumper Ads video in Nativeroll (type: Video, objective: Special)

Device type: crossdevice format
Platform: Nativeroll
Placement: out-stream inside the native video player

A six-second video ad are displayed at NativeRoll network inventory between paragraphs of editorial content (out-stream) inside the native video player. The following ad elements are customizable:

• Logo
• Title
• Text
• Call to action
• Video-file

Bumper Ads can be shown on both desktop and mobile devices. To set up a campaign with a new format, select the target "Special features" in the myTarget advertising office (available for advertising agencies; for direct advertisers open upon request).

Technical requirements:


1. Maximum duration is 6 seconds
2. Maximum size is 90 Mb
3. Minimum resolution 640x360. Recommended resolutions: 1280x720, 1920x1080
4. Video format MP4 (MPEG-4), video codec H.264, audio codec AAC
5. We do not recommend place significant info at 10% underside layout of video due to the controls
6. Video should not contain visible artifacts, distortion of proportions and other errors. Video files with poor quality of processing and high degree of compression are not accepted.

We also reserve the right not to accept promotional materials for the placement, the execution of which does not comply with the company's internal policy.


1. Resolution 256x256
2. Format: JPG, PNG


1. Title length up to 25 symbols
2. Description length up to 40 symbols including spaces

Url type

1. external link

All the elements of video player are clickable.
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