New interface required for platform additions and money withdrawals starting February 15

  • Revenue from installed ad units will continue to be credited to your account, but you will need to use a new interface to withdraw funds.
  • Sites and apps already added will remain active, but you can add new ad units only in the new interface.

To go to the new interface, go to https://ads.vk.com/partnerSign in. Select Use myTarget advertising account and grant access to it

For more information, see VK Ad Network Help

How to create an app and ad unit


To start monetizing your site through myTarget, create an app and ad unit in your personal account.

The App is a website where you plan to place ads.

Ad unit is an option for placing ads on a site. For one site, you can create several ad units of various formats.

Create an app

To create a site and ad units, go to the "Apps" tab and click "Create app". Enter the name of the site and paste the link to your resource (site URL).

In a few seconds you will see a preview of your site and additional settings for blocking unwanted ads:
  • Blacklist for categories
  • Blacklist for sites
  • Blacklist for apps
We recommend that you do not use blocking by category, as it can negatively affect eCPM and income in general. By blocking a category, you are excluding a significant % of advertisers).

Consult with your manager before you use this setting.
You can use the blocking function when starting the site or after. Click on the "Save" button.
After creating the app, you will see a red indicator. This means that the app is not yet active and it is in the queue for moderation (usually 24 hours, excluding weekends and holidays). However, you can continue to create ad units within the app without waiting for a moderation response.

Create an ad unit

To create an ad unit, click on the name of the app in the list, then on the button "Create ad unit".

Enter a title and select the type of ad unit. When you hover the cursor over the question mark next to the name of the block type, you will see its brief description, which will help you make your choice. Be careful: after creating a block, its type cannot be changed.

In the "Description" field, describe the step-by-step instructions on how to see the current ad unit format in your application. This is necessary so that when contacting support regarding the operation of the format, we can see the work of the block and evaluate the correctness of the integration.

Below, set the block settings according to your requirements, for example, specify the frequency caps (optional) - the limit of impressions for a unique user and the interval between impressions.

Click the "Save" button.

After successfully passing the moderation, the status indicator will change to green.
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