This information is outdated. Mobile app promotion now available via VK Ads

We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account

Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via
How to correctly specify macros in a tracking-link

Ad link for mobile apps should contain the following macros (valuetrack parameters, URL parameters):
    • {{advertiser_id}} – advertiser's id;
    • {{campaign_id}} – advertising campaign id;
    • {{campaign_name}} – advertising campaign name;
    • {{banner_id}} – banner id;
    • {{geo}} – region id where user came from.
    Correspondence table: id - name of the region
    • {{gender}} – gender of the user who clicked the link;
    • {{age}} – age of the user who clicked the link;
    • {{random}} – random number. It is often used in the links (audit pixels) for more accurate impressions counting. Assumed values: number. Example:{{random}}
    • {{impression_weekday}} – day of the week in which the banner impression took place. Used in the reference mark. Example: mon, tue, sat;
    • {{impression_hour}} – hour at which the impression took place at Moscow time in the 24-hour format. Example: 01, 11, 22;
    • {{user_timezone}} – time zone of the user who received impressions. Example: +3
    • {{search_phrase}} – search phrase of the user.
    These parameters will allow for receiving sufficient data to optimize advertising campaigns. To transfer other parameters see your tracker reference.

    Examples of links for popular trackers:
    Read about the transfer of other parameters in the help of your tracker (myTracker, Adjust, AppsFlyer, Appmetrica, Tenjin).
    Was this article helpful?