Deep links — special links that lead to mobile app installed on the device. In the full version, deep link allows not only to open the application, but also to show the user the desired screen of this application.

If the user does not have the application installed, you can use delayed deep links — they allow you to open the desired page when you first start the application after installation.
Options of deep links with which myTarget supports:

• iOS: URL Scheme; Universal Links.
• Android: Intent URL; App Links.

Implementation of deep links through "URL Scheme" and "Intent URL" technologies implies that the mobile OS registers its own URL scheme for the application (for example, "lamoda://", where "lamoda" is its own URL scheme).

Deep links, created by Universal Links and App Links technologies, use standard http and https URL-schemes, but they refer to a file with instructions posted on the site, which specified which sections of the site and through which application should be opened.

myTarget supports direct and indirect (operating through a tracking system) deep links.

Direct deep link refers to a link either with its own URL scheme (URL Scheme or Intent URL), or a link compiled by Universal Links or App Links technology, but leading to the application's own website (not to the website of the tracking system).

Indirect deep links (working through tracking systems) are created using the same technologies (URL Scheme and Intent URL, Universal Links and App Links), the only difference is that before the user enters the application via deep link, information about it and the click is registered in the tracking system.

Some tracking systems allow you to use deferred deep links. Deep link can become deferred if tracking links are used. When the user clicks on the link, he "passes" through the server of the tracking system.