Custom Reports

"Custom Reports" is a tool for uploading detailed statistics on advertising campaigns, banners or the whole account to a file.

Statistics are available starting from July 01, 2017. The maximum statistical interval is 1 year (365 days). If you want to view statistics for a longer period, do it in parts.
For example, to view all statistics for the period from 07.01.2017 to 07.01.2020, first upload data for 07.01.2017, then 07.01.2018-07.01.2019, etc.

Statistics are shown in Moscow time.

If you upload a file for a long period and for a large number of campaigns, be prepared for a large file size: try setting a short period of time (2-3 days) first or choose a small number of campaigns. The maximum size of the file being uploaded is 200,000 lines, the remaining lines will not fall into the file.

The report allows for quick and convenient analytics of successful targeting without split testing. To analyze:

1. Start a wide advertising campaign with a lot of creatives without targeting.
   
   
2. Run a test campaign.
   
   
3. Identify the segments that work best.
   

To select multiple campaigns or ads, click "Select" and check all that are required.

To quickly configure reports on campaigns and banners, use the presets: active, blicked (only for campaigns), not deleted, deleted, and all.

The "With statistics" preset highlights all campaigns/banners that have statistics for the period selected in the calendar. If the preset is not available, there are no objects with statistics for this period.

5. Select report slices: gender, age, geography, interests, context phrases or product feeds.

6. Select report metrics: clicks, shows, spendings, CTR.

7. If you want to include conversion data in the report, mark:

• Conversion (all conversions sum or with separation by source)
• CR (Conversion Rate) — the ratio of the number of conversions to the number of clicks multiplied by 100%.
• CPA (Cost of the target action) — the ratio of the cost of an advertising campaign to the number of target actions
• ACS — share of advertising expenses, which is calculated as the ratio of advertising expenses to revenues multiplied by 100%.
• ROMI — return on investment; calculated as the ratio of the difference between income and advertising expenses to the total amount of advertising costs multiplied by 100%.
• Value — campaign income. Based on the transferred value of user actions.
• "Shopping Cart" event - the number of events for adding an item to the cart
• "Purchase" event - the number of product purchase events
• CR (Shopping cart) - the ratio of the number of events added to the cart to the number of clicks, multiplied by 100%.
• CR (Purchase) - the ratio of the number of purchase events to the number of clicks, multiplied by 100%.

Conversions can be counted with or without a separation by source. By default, the display is selected without separation. To change the display, click "All conversions sum" and select settings in a new window.

To see the total for all conversions in one column, select "Conversions". In the report, the "Conversions" field will display the total statistics for conversions of the counter's goals Top@Mail.Ru, internal app events and app installations.
If you want to see conversions from different sources separately, select the source:

• Top@Mail.Ru Counters — data from your counters. You can upload data for one or more counters, pixels or goals.
• Inapp events — data from your applications. You can view data from all or only selected events in the app.

8. If necessary, include video metrics in the report:

• Launch
• 25%
• 50%
• 75%
• Full views
• View 10 seconds rate
• Full views share
• Average view rate
• Cost of full view

9. If you want to receive the report by email, enter your email address. The report will be sent in *.xlsx format. This field is optional. If the email address is not specified, the report will be generated and added to the list of reports.

10. Select a report name and save it.

There are two types of user reports:

• one-time,
• regular.

A one-time report is a report that the system generates according to the specified parameters.
Regular reports are automatically generated reports according to specified parameters.

To subscribe to reports:
1. When creating a report, select the report type "Regular".
2. Indicate the period for which reports will be generated:

• for yesterday - a report will be generated every day, it will get data for the last day.
• last week - a report will be generated at the beginning of each week, it will include data for the past 7 days.
• for the last month - the report will be generated at the beginning of each month, it will include data for the last month.

3. Indicate the required detail: by day, week or month.

Next, specify slices, metrics, and conversion settings, as usual when creating a report.

You can download reports from the table or additionally receive by mail in XLSX format - for this, specify your email address in the "Email" field.

When you create a subscription to a regular report, the task (a line with an arrow) and the reports created for this task will appear in the table. Regular reports will be grouped in a table according to the task for which they were built.

The report creation task has the "schedule" type specified in the table, and the reports built for this task have the "one-time" type.

To stop generating reports for a task, you need to delete the building task — click on the cross next to the task. Attention! When you delete a task, all reports that are child of it will also be deleted.

After creating the report, a list of reports will open.

On this page you can see a table with a list of reports and download ready-made reports. Available sorting by all columns of the table. You can download reports in XLSX and CSV formats.

To delete a report, click the cross next to it.