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Vertical video (type: Video, objective: App Installs)

Device type: mobile format
Platform: social networks, mobile applications, myTarget advertising network
Placement: feed, rewarded, interstitial

The vertical video broadcasts in the Odnoklassniki and VKontakte social networks mobile applications for iOS and Android and in the myTarget advertising network.

Creative includes video shot in portrait mode, which is displayed vertically in user feeds.

This type of content takes up more space on the screen of mobile devices, and also makes the advertising message more visible in the user's stream and more convenient for viewing. As a result, advertisers get more feedback from the target audience.

Placement options:
  • In the social media feed.
  • In the myTarget advertising network apps.
  • Rewarded Video — a full-screen video clip for viewing which users receive rewards in the game or app: virtual currency, game items, exclusive materials, paid content, and more. The format has proven to be one of the best for promoting mobile games. In this case, the user chooses whether to view the video or not.
  • Interstitial Video — also a full-screen ad that is played inside the mobile app before the content is uploaded or when it is changed.
Externally, Rewarded and Interstitial video look the same, but in Interstitial, a cross appears in 5 seconds after the start of the video to close the video.

To specify the placement option, select the Application Settings / Conversions goal in the mobile application → "Square Video" ad format and tick off the necessary options.


  • Title: 25 characters maximum, including spaces;
  • Description: up to 90 characters including spaces;
  • Image: at least 100x100 pixels in JPG or PNG format;
  • Vertical image for the first frame: 1080х1350 pixels in JPG or PNG format, maximum file size: 150 KB. This image is an important element of your ad if your Internet connection is slow;
  • Video:
- Timing: no more than 30 seconds. We recommend downloading videos less than 15 seconds, as modern users are more likely to watch a short video;
- Maximum file size: 90 MB;
- Video resolution: 4:5, 1080x1350 pixels;
- Format: MP4 (MPEG-4);
- Video codecs: H. 264. Audio codec: AAC.

Please note that the video should not mislead the user, it can not contain buttons that duplicate the interface elements of other services. Video should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+.

When you create an ad, you can also add a call-to-action button, such as "Install".
An example of vertical videos in the "Odnoklassniki" app
An example of vertical Rewarded / Interstitial video
An example of vertical videos in the "VKontakte" app
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