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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Square video (type: Video, objective: Traffic, Reach, Store Visits)
Device type: crossdevice format
Platform: mobile apps of social network "Odnoklassniki" and "Vkontakte", desktop feed in "Odnoklassniki", advertising network myTarget
Placement: feed (native position), fullscreen block
This format allows you to place videos up to 30 seconds with titles and a short description, which are automatically played in the news feed.
Video advertising can engage users more, thereby increasing conversion into action on the site. It also allows you to increase brand awareness through video advertising.
Platform: mobile apps of social network "Odnoklassniki" and "Vkontakte", desktop feed in "Odnoklassniki", advertising network myTarget
Placement: feed (native position), fullscreen block
This format allows you to place videos up to 30 seconds with titles and a short description, which are automatically played in the news feed.
Video advertising can engage users more, thereby increasing conversion into action on the site. It also allows you to increase brand awareness through video advertising.
Requirements
Technical requirements for video:
Format of the videos:
The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.
The video should not contain visible artifacts, distortion of proportions and other errors. Videos of low quality of processing and with a high degree of compression are not accepted for placement.
- Maximum size — 90 MB;
- Maximum video length is 30 seconds
- 1:1 (square video) — minimum width and height of video file is 600x600 pixels
Format of the videos:
- MP4 (MPEG-4): H. 264 video codecs, audio codec — AAC.
The video should not mislead the user, that is, it can not contain buttons, duplicate services and other elements.
The video should not contain visible artifacts, distortion of proportions and other errors. Videos of low quality of processing and with a high degree of compression are not accepted for placement.
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