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We have moved mobile app promotion to VK Ads, a platform with a case-proven efficiency where you can launch campaigns in five simple steps. Create account
Learn more about how to register and set up your VK Ads account by contacting your manager or our support team via caresupport@vk.company.
Supervideo (type: Video, objective: Reach)
Device type: crossdevice format
Platform: social networks ok.ru, vk.com, VK projects, advertising network myTarget
Placement: preroll, native position, column
Format that automatically adapts the video to the location. You can set the cross-frequency between platforms and formats. For example, you set a single ad impression per unique user. If a user watches a video in one of the social networks on a smartphone, then a similar ad on the desktop in another social network will not appear.
Platform: social networks ok.ru, vk.com, VK projects, advertising network myTarget
Placement: preroll, native position, column
Format that automatically adapts the video to the location. You can set the cross-frequency between platforms and formats. For example, you set a single ad impression per unique user. If a user watches a video in one of the social networks on a smartphone, then a similar ad on the desktop in another social network will not appear.
Accommodation options
- Ads broadcast in the video in the advertising blocks of social networks "Odnoklassniki" and "VKontakte", on VK projects and the myTarget advertising network.
Placement preroll
- Video ads that broadcast in the content of the site or are natively placed on the page in the advertising blocks of the social network "VKontakte", on VK projects and the myTarget advertising network.
Placement in the native position
- Video ad in the banner, which is located in the advertising blocks of the social network "Odnoklassniki", on VK projects and the myTarget advertising network.
Placement in column
Requirements
- Video — no longer than 30 seconds, file size up to 90 MB, resolution 640x360, 1280x720 or 1920x1080, video format: MP4 (MPEG-4). H.264 video codecs, audio codec — AAC.
Video should not mislead the user. A clip with buttons or other elements duplicating services will not pass moderation. In addition, it can not contain visible artifacts, distortion of proportions and other errors. Low quality and high compression videos are not accepted.
- Logo — an image of at least 256x256 pixels, the file format is JPG, PNG.
- Title — up to 25 characters.
- Text — up to 40 characters.
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