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Image carousel (type: Carousel, objective: Traffic, Store Visits, Reach)

Device type: crossdevice format
Platform: social networks (mobile and desktop), (mobile and desktop), VK projects, myTarget advertising network
Placement: feed

Advertising format, the distinctive feature of which is the display of several slides with pictures in one ad in social networks. Use the format "Carousel" if you want to show the user several products or tell about the different characteristics of the product. Often the carousel is used to advertise online stores.

Peculiar properties

  • The order of the slides in the interface is the same as the order in which they are shown.

  • Cross-Device carousel is available for website advertising, and for applications — only mobile.

  • The banner shows the total statistics of the whole carousel. To get statistics on slides, you need to upload xls/csv report on the campaign. The amount of impressions and impressions on slides is not equal to the total amount of impressions and clicks of the banner. The report shows the statistics for the understanding of the CTR slides.


  • Title — the ad title, no more than 25 characters.
  • Text — the ad text, no more than 50 characters.
  • Icon — 256x256 pixels.
  • The default button text is Visit site. You can choose another option from the list.
  • Legal information — no more than 115 characters. Enter the name, location and state registration number of the record on the establishment of the legal entity; surname, first name, patronymic, the main state registration number of the record of state registration of a natural person as an individual entrepreneur in accordance with Art. 8 of the Federal Law "On Advertising".
  • The carousel should have 3-6 slides.
  • Images should not be repeated.
  • The size of the slide image is 600x600 pixels.
  • File format — JPG or PNG
  • Title — the name of the slide, no more than 25 characters.
  • Description — description of the slide, no more than 32 characters.
  • URL — you can add an individual link for each slide within the same domain name, or use a common link for all slides.
Example carousel on

Example carousel in OK app

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