Gismart (www.gismart.com) is one of the leading companies among hyper-casual publishers, thus ad monetization was carefully planned as a part of the general strategy from the very beginning.

All of the games developed and published by Gismart are extremely popular among Russian users for this reason myTarget was an obvious choice, known as a network with the best knowledge about Russian audiences.

myTarget's SDK was easily implemented and resulted in a solid increase in ARPDAU and eCPM. Moreover, myTarget became a top network in ad revenue in Russia. After that successful case it was decided to integrate myTarget into the other new projects, too.