This case study has examined the effectiveness of the rewarded video format for the advertiser. The client is the Nicorette brand, product for nicotine replacement therapy.

Advertising in the format "Rewarded video" contributed to the improvement of all analyzed brand metrics:

• brand knowledge: + 1%;
• advertising awareness: + 101%;
• brand awareness: + 155%;
• brand associations specified in advertising: + 45%.

Find more details on https://www.cossa.ru/cases/200704/ (Russian version only)